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about

W E L C O M E   T O  2 0 2 1  C O .

We are Emily & Nicole—long term friends and business partners with a passion for gorgeous design, and a drive to inspire and give opportunity for human connection with everything we create.

 

 

D E S I G N  W I T H  P U R P O S E
Each product we create is held to our self-imposed standards to remain within our mission. Whether it’s a tee, a greeting card, or a tote—our products not only have inspirational/motivational messaging to foster human connection but in way that is sustainable and gentle in the world. We may not be able to change the world, but with 2021 Co., we aim to leave it a little better than we found it. All our products are 100% designed, printed and manufactured in the USA.
 
G I V I N G  B A C K
Mental Health awareness and suicide were at the foremost of our minds when we created 2021 Co. Both Emily and Nicole have experienced their worlds forever changed by mental illness and suicide. Emily lost her brother to suicide in 2004. Nicole lost her brother after a tragic run with drugs and violence. When 2021 Co. came to be, it was with the intent to not only create items with positive messaging, but to give back and support those currently suffering. Because of this, 5% of all sales are donated to Herren Project. Herren Project is national organization with local roots created by former basketball star Chris Herren. They provide support, counseling and services to the families and those suffering with mental health issues, and addiction. 
 
#HopeIsContagious
(Connect Packs and Random Acts of Kindness)
During the time of COVID-19, we developed #HopeIsContagious Connect Packs including free activity downloads for families to complete together during the unexpected time home together. You can participate here: Connect Pack 1. In addition, we always encourage random acts of love and kindness, leaving cards of motivation and inspiration at various locations throughout our travels. We typically write 3-4 cards a week and leave them in places like libraries, restaurants, even public restrooms. Every card left behind is an opportunity to change the outcome of someone's day.
 
S U S T A I N A B I L I T Y
The world is our fragile home and as stewards of it, we are compelled to make the very best products with the least impact on the earth. We create all our products here in the USA as locally as possible. We will be using solely 100% recycled content paper for our greeting cards by January 2022. Our shirts and tote bags are printed locally in Providence RI. Each decision we make, is with a sustainable, environment friendly outcome in mind.